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Monthly Archives: June 2014

Adidas Selfie Shoes

In a move that gives Run-DMC’s My Adidas a present-day twist, Adidas now wants sneakerheads to personalize their shoes with their smartphones. Using the Adidas Photo Print app for the popular ZX Flux, which will see release this August, users will be able to snap photos a la Instagram and have them printed on their sneakers. The company teased the new app on Instagram on Friday. Considering how far and wide sneaker lovers’ tastes can vary, it’s halfway reasonable to imagine fans decking out their shoes with their favorite brunch items. We’ll see. The Photo Print app will be available for iPhone and Android this summer.

Read the full story at The Verge.

Word Lens

Google has acquired Word Lens, the mobile app that can translate text in real time using your smartphone’s camera, along with its development team at Quest Visual. The impressive technology will now make its way into Google Translate. Word Lens and its various language packs have been made free on both iOS and Android “as a thank you” to supporters, but don’t expect to see much in the way of updates moving forward. Quest Visual makes it very clear that the plan is to transition to Google as quickly as possible. It seems like a perfect fit for both sides, though the acquisition may sting Apple a bit. The company just showcased Word Lens in its latest iPhone 5S commercial and is still actively promoting it. But the app has been available on Android for nearly two years already, so it’s not as if Google suddenly snatched up an App Store exclusive. (There’s even a Google Glass version.)

Read the full story at The Verge.

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