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Better to eat your own than have your own eaten by others. That’s Apple’s philosophy on product cannibalization as related by Tim Cook during the company’s first-quarter earnings report.

“I see cannibalization as a huge opportunity for us,” Cook said Wednesday. “Our core philosophy is to never fear cannibalization. If we don’t do it, someone else will. We know that iPhone has cannibalized some of our iPod business. That doesn’t worry us. We know that iPad will cannibalize some Macs. But that’s not a concern. On iPad in particular, we have the mother of all opportunities because the Windows market is much, much larger than the Mac market. It is clear that it is already cannibalizing some. I still believe the tablet market will be larger than the PC market at some point. You can see by the growth in tablets and pressure on PCs that those lines are beginning to converge.”

In short, Apple doesn’t much care about cannibalization as long as it’s another Apple product that’s doing the cannibalizing. And if that product is creating more demand than it cannibalizes, so much the better — particularly if it’s demand for other Apple products.

“If somebody buys an iPad mini or an iPad, if it’s their first Apple product, a percentage of these people wind up buying another type of Apple product,” Cook said. “If you remember what we had termed the halo effect for the iPod with the Mac, we’re very confident that will happen with the iPad as well.”

With all the hyped hullabaloo around just how mobile-icious we are this holiday season — yes, it’s up, but it is also a retailer-cooked trend that reporters grab onto amid the news drought of the Thanksgiving weekend — one of the many statistics spewed out by a variety of sources was rather interesting.

According to IBM, in a report titled “The iPad Factor”:

“The [Apple] iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and [Google] Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes & Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.”

And, over at eBay and its PayPal unit — which spewed out all kinds of data on mobile transactions that showed volume was between two and three times greater, mostly on Apple devices — the company noted that one of its bestselling items on Black Friday was the iPad 2, selling 250 per hour from 12 am to 8 am PT.

That tracks on an earlier survey by Nielsen with 48 percent of U.S. children 6 to 12 years old asking for the iPad, followed by iPod touch (36 percent), iPad mini (36 percent) and iPhone (33 percent).

Presumably, which will be used to order more.

Here’s a lovely IBM chart explaining it all:

IBM Holiday Benchmark Infographic BF2012

UPDATED: UK prices now in

iPad Mini Unveiled

Fresh from shocking everyone with the launch of the iPad 4, the iPad mini looks thinner and lighter than previously imagined.

Launched at the Apple Special Event in San Jose, USA, the iPad mini is “as light as a pad of paper”. It’s only 7.2mm thick and is less than half the weight of the also announced iPad 4.

While 7.9-inches, the display features the same pixel resolution as the original iPad and iPad 2 – 1024 x 768 – yet with a smaller screen so features a tighter PPI.

Inside it features a dual-core A5 chip, with FaceTime HD front-side camera. The rear iSight camera is 5-megapixel and there is, as expected, a Lightning connector at the bottom.

Apple claims that battery lasts up to 10 hours between charging. And there will be an LTE 4G version alongside Wi-Fi internet connectivity. It will also come in both black and white, and the bezel is much thinner than conventional tablets, including Apple’s own.

“It’s every inch an iPad,” said marketing chief Phil Schiller.

The iPad mini will cost $329 for the 16GB Wi-Fi model. The 32GB Wi-Fi edition will be $429, with the 64GB model at $529. The Wi-Fi plus cellular versions will be $459, $559 and $659 respectively.

It will be available for pre-order on 26 October, with shipping starting on 2 November for the Wi-Fi version.

UPDATE: UK prices are now in. The 16GB Wi-Fi model will cost 269. Then it’s 349 and 429 for the 32GB and 64GB versions respectively.

The “cellular” versions will be 369, 449 and 529 and will ship a couple of weeks after the Wi-Fi-only tablets.

LTE (4G) is currently listed as available through “select carriers”. We’re waiting to find out if that includes EE’s new UK network.

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