Facebook subscribe is an option available on Facebook through which you can get updates from people and they will not have to subscribe back. This resemble Twitter’s feature and in order to decrease the confusion and to boost this feature, the Facebook is now taking a step ahead to rename this feature as “Follow”. “Follow” is actually Twitter’s terminology. Facebook is only changing the name of this feature but there will be no change in its function. Facebook has taken this step so that the people can easily understand this feature.Few days back, Facebook said that they have replaced the name Subscribe by Follow on the user’s pages that have enables this feature on their profile.
This shows that Facebook likes to name things as clearly as possible even if those names are already in use by someone. In the year 2010, Facebook refurbished its Group feature which existed since the beginning of Facebook.
When Subscribe was launched in September 2011, Facebook wanted to use its own term for this feature. They also considered the term “followers” but that doesn’t seem to be good as people do not want to be followers they desire to be leaders. The term Subscribers sounded good to them and so they chose the term Subscribe.
The Subscribe was only a small success of Facebook. Through this feature the users can get updates regarding their favorite athletes, celebrities, politicians, etc. This means that when new people join the social networking site they have no feeds and followers to do this. In my opinion this will limit the long-term growth of Follow/Subscribe.
Facebook chose to adopt the word Follow, rather than teaching them a new terminology for the same feature.
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