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Yesterday, Yahoo turned in what its fans kindly described as a well-at-least-we’re-not-falling-off-the cliff earnings report.

True, true, but it was nothing to be proud of either, with earnings and revenue down in the third quarter, along with a slew of other business deficits. Yahoo CEO Marissa Mayer gamely tried to smooth it all over – a unique talent of hers – in a kind of retro-chic method, by pointing out that Yahoo’s user traffic is back to 2011 levels and that mobile was growing.

Of course, it’s booming everywhere across the Internet, with rivals managing to monetize the explosive growth that Yahoo simply still cannot.

As the New York Times’ Nicole Perlroth aptly wrote in the lede of her piece about the Q3 debacle: “The honeymoon is over … 15 months after she took over, Ms. Mayer has failed to translate Yahoo’s user increase into meaningful revenue growth.”

This is not to say that she will not eventually, especially if she can keep attracting top talent to help her.

But it’s lucky Mayer has the magnificent performance of China’s Alibaba Group as a lifesaver. Yahoo, which owns a big stake in the e-commerce juggernaut, has seen its stock boom in tandem with investor frenzy to get any piece of the Alibaba rocket ship before its expected IPO next year.

Essentially: Buy Yahoo, get Alibaba; or perhaps more simply put, buy Yahoo as a proxy for it.

But why take my word for it? Here’s the Yahoo slides, press release and also a filing on a new agreement with Alibaba to be able to hold onto more of its shares upon the IPO (Yahoo knows a good investment when they see it) to peruse to get a handle on what’s actually going on.

And that is: A still-damaged core business that is struggling mightily to turn around, with a lot of help from Asia and also the mojo provided by Mayer’s own personal halo.

Here’s Yahoo’s own data to look over:

Q313_YHOOEarningsSlides

Yahoo – Yahoo Reports Third Quarter 2013 Results

Form 8-K

(Photo from Mayer’s Tumblr blog, showing new sign at Yahoo’s Sunnyvale HQ with new logo she helped design.)

Yahoo!

If you’re itching to shed that old, embarrassing Yahoo username in favor of something a little more age appropriate, we’ve got good news. Mayer and Co. have just opened up a wish list to request inactive usernames. Plug in your five moniker requests (in order of preference) by August 7th, and if you’re first in line for an account that hasn’t been used in over a year, it’ll be yours by the middle of the month. Once the search giant sends a message to your inbox, simply click the included link within 48 hours and the re-purposed account will be yours. After the initial period, folks will be able to add usernames to a watch list, and will be alerted when they become available. Worried that password recovery messages sent from other services to reused addresses could be a security issue? Yahoo is too.

Read the full story at Engadget.

Yahoo!

Yahoo just released its mixed Q2 earnings, and a few sentences may have given the answer everyone was waiting for – yes, Yahoo still has plenty of cash to pursue more acquisitions. Evidence of this lies in the company’s share buyback program. “During the second quarter of 2013 Yahoo repurchased 25 million shares for $653 million,” one can read in the release. Those are part of a bigger $5 billion program. These shares can be reissued and sold for cold cash any day. Back in September 2012, Marissa Mayer decided to sell 40 percent of Yahoo’s stake in Alibaba for $7.6 billion. $3.65 billion was set aside to reinvest in Yahoo shares, proving that the company is confident in its own future. “We are happy to announce that as of today we have essentially completed our commitment to return $3.65 billion from our Alibaba Group proceeds to shareholders, repurchasing a total of 190 million shares,” wrote CFO Ken Goldman in today’s earnings release.

Read the full story at TechCrunch.

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