comScore: Apple #1 smartphone maker in U.S. with 36.3% market share

comScore, Inc. today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending December 2012. Apple ranked as the top smartphone manufacturer with 36.3 percent share, while Google Android led as the #1 smartphone platform with 53.4 percent share.

Smartphone OEM Market Share

125.9 million people in the U.S. owned smartphones (54 percent mobile market penetration) during the three months ending in December, up 5 percent since September. Apple ranked as the top OEM with 36.3 percent of U.S. smartphone subscribers (up 2 percentage points from September). Samsung ranked second with 21 percent market share (up 2.3 percentage points), followed by HTC with 10.2 percent share, Motorola with 9.1 percent and LG with 7.1 percent (up 0.5 percentage points).

Top Smartphone OEMs 3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

MacDailyNews Note: This comScore report covers the period of October 1, 2012- December 31, 2012. iPhone 5 was released in the U.S. and Canada on September 21, 2012 and faced severe supply constraints for much of the period covered by this report.

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform with 53.4 percent market share (up 0.9 percentage points), while Apple’s share increased 2 percentage points to 36.3 percent. Blackberry ranked third with 6.4 percent share, followed by Microsoft (2.9 percent) and Symbian (0.6 percent).

Top Smartphone Platforms 3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Source: comScore, Inc.

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