Following the announcement in February that Rovio would be introducing a cartoon series called “Angry Birds Toons” later this month, the company today revealed that the cartoons would actually be bundled inside Rovio’s Angry Birds mobile games.

Starting the weekend of March 16-17th, the new cartoons will appear in a dedicated channel in Rovio’s gaming lineup, as well as on select on-demand channel providers, smart TVs, other connected devices, and on select TV networks around the world. In the U.S., the company has partnered with Comcast, which will run the cartoon on all its video platforms, including Xfinity on Demand, online at, and in the Xfinity TV Player app on Samsung Smart TVs, with Roku and other platforms to follow.

Elsewhere in the world, Angry Birds toons will run on FOX8 in Australia, JEI TV in Korea, ANTV in Indonesia, Cartoon Network in India, MTV3 Juniori and MTV3 in Finland, the Children’s Channel in Israel, 1+1 networks in Ukraine, Gulli and Canal J in France, SUPER RTL in Germany, TV2 in Norway, Canal 13 in Chile and Gloob in Brazil. Activision, Paramount Pictures, BlackBerry, and Sony Pictures are partnering with Rovio at the launch of the Angry Birds Toons channel.

In order for mobile users to watch the series, they will first have to download an app update in order to unlock the new channel button in the game’s homescreen. The series, which will feature 52 episodes, is meant to serve as another extension of the Angry Birds brand, which has long since moved beyond being just about games. Rovio licensed its brand to Hasbro for board games at the end of last year, it has activity and amusement parks, and a huge merchandise lineup, which cartoons, of course, will help to plug.

But the cartoons will also help the company engage users and push them to re-download and relaunch Rovio’s gaming lineup. Just this month, Rovio made its original Angry Birds free after it had fallen out of the top 80 highest-grossing iPhone apps for the first time since May 2010. At the time that the paywall came down, Rovio also added 15 new levels. With new cartoons showing up in the apps on a regular basis, Rovio is thinking beyond just boosting installs. It’s also about boosting engagement metrics, meaning the number of times the app is launched, and how long it’s used each session.

The Angry Birds franchsise topped 1 billion cumulative downloads last year and had 263 million MAUs as of December 2012. The company has also recently revealed a revamped Brand Advertising Partnership team, which is led by former Apple, Millennial Media, and inMobi execs.

After finally unveiling their project a few weeks ago, Super Meat Boy creators Team Meat agreed to delve into the creative process that led to Mew-Genics. The so-called cat lady simulator sees the player raise and manage the needs of several cats, while trying to keep them safe from the ravages of disease and old age. Apparently it all started with a game jam and the duo’s own personal love of cats.


Last week Sony announced the arrival of their new PlayStation 4 gaming console, together with a few specifications and games including PS4 Killzone, that you can expect to be available on the PS4 when it launches later this year.

Now a new 7 minute trailer has been released revealing a little of the gameplay you can expect from the PS4 Killzone Shadow Fall and the PS4 next-generation console. Watch the video after the jump to see it in action.

PS4 Killzone

When 38 Studios closed down last year after Curt Schilling failed to repay a loan to the state of Rhode Island, Epic stepped in to offer the displaced staff a lifeline and formed Impossible Studios in the process. Things didn’t work out for either party, however, and Impossible studios is being shut down. Staff will get three months severance pay and a chance to try to keep the studio afloat on their own under the new name.