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“Much has been written about the brilliance of Steve Jobs and the iconic company that he built,” Paul Spiegelman writes for Inc. “Many say that it was Steve Job’s laser focus on the beauty and simplicity of product design that was the key to Apple’s success.”

“Of course, Tim Cook’s the new sheriff in town at Apple, and he is doing things that were blind spots during the Jobs era,” Spiegelman writes. “He’s focusing on people. As far-fetched as it might seem, I believe that strategy will contribute to Apple making even more money than it already has. (Of course, plenty of Apple engineers will also continue to make cool stuff.) “

Spiegelman writes, “I applaud Tim Cook for the small changes he is making, not because he wants to be different than Jobs, but because it is how he is wired, and he knows it is the right thing to do. I’d bet we’ll see it’s good for Apple’s business too.”

Read more in the full article here.

MacDailyNews Note: In the full article, Spiegelman credits Cook for “praising employees in public” as if it’s something new. The late, great Steve Jobs praised and thanked Apple employees in public many times.

[Thanks to MacDailyNews Reader “Scott M.” for the heads up.]